Nike: Blue Ribbon Sports

Art Direction & Apparel Graphics

In late 1967 at 3107 Pico Blvd. in Santa Monica, Jeff Johnson opened the first retail space to feature Nike running shoes. Shuttered for decades, Nike snagged the lease on the building once again with a vision to revisit the glory days of that early dream, designed for runners today. We created an era-inspired brand system that updated and modernized the original logo marks from that golden time. We also sketched and concepted a few key "art moments" within the space, helping to source some period-correct furniture pieces to tie the room together. The old VW bus out front (and subsequently, the new EV version) got kitted out with these new marks, along with heat press-on apparel, patches and other assorted swag that folks who come to the store can customize their running garmets with.

nike.com/losangeles/brs

Client: Nike

Nike, CD:
Rebecca Parker

Designer:
Neil Hubert