Spirit of 77

Brand Identity, Concept and Buildout

For OMFGCO at this time, Spirit of 77 was a labor of love. We were given the opportunity to re-think every aspect of how a sports bar can look and feel, and we even physically built out nearly everything in there ourselves. Bill Walton and the grass-smokin' bearded champion Trailblazers of the late '70s were channeled into a sports bar you actually like.