H-D x Matty Matheson

Branded Content Series

To kick off the 81st Annual Sturgis Rally — the "Super Bowl" of Harley-Davidson — we partnered up with Matty Matheson in a 3-part branded content series of dishes inspired by the regional cuisine of South Dakota filtered through the freak lens of Matty and the idea of "biker food."

Part 2: Bison on Weck
Part 3: Funnel Cake